20 Things You Can Do Right Now To Improve Your Computer Business
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Most people buy products or services to solve a problem or satisfy a need. Nothing will make a customer happier and more satisfied than getting a product that makes a very challenging problem go away. People like to buy products and services from businesses that treat them with respect. People love to be given attention and treated well and will always return to enjoy that beautiful experience again. People hardly forget a great customer experience and will happily tell other people about it. Start a referral or reward program for your existing customers. The more people they refer to you, the more free products, services and discounts they will enjoy.
The reward should be large enough to trigger their interest and make them take action. I once helped a friend of mine create a loyalty and referral program for her barbershop and beauty salon business. The way it works is simple. All existing customers were registered and given a unique code. Whenever they spend money in the shop, it increases the total amount they have spent to date. If this total reaches a certain level, they are awarded certain discounts for all the services they pay for. There were four levels Bronze, Silver, Gold and Platinum with increasing rewards.
The results were amazing! Almost every customer was referring their family, friends, neighbours and total strangers to the salon to spend money under their code thereby increasing their totals and making them reach the Gold and Platinum levels faster. Giving away some of your products and services for free does three very positive and interesting things for your small business:.
But you know what? It can be well worth it.
Second, it gives you a chance to prove the value of your product or service and show that it really works. Third, it provides your future customers with a risk-free way to try out your products or service without spending any money. And if customers find value in your products or services, they will be willing to pay money for it. This reads like a sign that will definitely catch a lot of attention, right? From the outset, determine the number of people who will enjoy the free stuff or how many days the promo will last.
Just like free stuff, discounts and deals work well too. They are another creative and low cost way to attract more customers to your business. People often see discounts and deals as a huge opportunity to save money and enjoy a product or service for a whole lot less. In fact, discounts and deals usually influence customers to buy more products or services than they initially planned.
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Offering deals and discounts are also a powerful way to publicise your brand. There are now a couple of deal websites in Africa that advertise great deals to deal-hungry customers on a daily basis. Every day, it advertises mouthwatering deals from several small businesses in several cities across Nigeria. For a small fee, small businesses can reach thousands of potential customers through the good discounts and deals they offer and websites like DealDey offer a great platform to do this.
Everybody loves to win. To enter for this contest, all the couples will have to do is submit a romantic poem about how they met each other. Can you imagine the kind of buzz this could create for your small business? Potential couples will start to talk about the contest and create free attention and buzz for you. Even though many of them will not win the grand prize, they will still be interested in finding out more about your products and services.
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A word of caution though. Make sure you can comfortably afford the prize s you plan to give out. Draw out a reasonable budget and stick to it. It makes no sense if the money you make from selling your products during the contest cannot cover the cost of running it. Photo credit: choonsae.
Small businesses need websites too, even if it has just a single page.
As a result of the huge influence of the internet, our world is now more connected than ever before. Most people simply use the internet nowadays when they want to find a product or service. With the spread of mobile phones across many parts of Africa, it is easier and more effective to search Google for information rather than ask the nearest human being. Owning your own website is no longer a luxury that only big companies enjoy. The internet has now made it possible for everybody to enjoy the opportunity of getting found.
You can get a website for free nowadays and www. With a Google email account, you can set up a single web page with a brief description of your business, products and services. More importantly, you should include your contact information physical address, telephone and email. A website is like your own billboard or newspaper advert. Get your small business represented on the internet. It often costs nothing and will benefit you a lot. Every person and business usually had their telephone numbers and sometimes addresses listed in the Yellow Pages.
Thanks to the internet, small businesses can be listed for free on local directories. When a small business is registered on a local directory, people around the world can find it on the map and view its contact information. As you can see, all of these directories are run by the big global internet search giants.
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Get onboard today and fast to claim your place! In Africa, Facebook has proven to be popular with over 50 million regular Facebook users on the continent as at December registered on the website. Social media like Facebook and Twitter make it very easy for people both customers and non-customers to talk about your business.
They can share or tweet about your products and services and this allows you to easily engage with them. More people are watching YouTube than they watch television.
https://awtopocuma.tk More people read news websites and online magazines instead of the paper versions. Even big companies have recognized this shift and are now investing more in online advertising over the traditional ones. Since more people now spend more time on the internet, it only makes sense that you follow them there. Google is by far the largest search engine on the internet and millions of people around the world depend on it everyday for information.
However, it is important you know that online advertising will work best for your business if you have a website for your business. Flyers remain a simple but very effective way to publicise and advertise your business. They usually work best for small businesses that target customers within a particular area such as university campuses, residential estates, offices and industrial areas. In fact, you can design a simple one for yourself using any of the free templates in PowerPoint on your computer.
You can distribute these fliers by yourself or hire some help to work with you. Putting the flyers on parked cars and house entry doors usually work well. You may also encounter some interested people who may want to know more about your business and ask questions.